Digital Marketing Course in Delhi: Learn the best way to promote your products, brand, company or any person profile through online in just 3 and 6 months internet marketing course with Techstack.
Why should you learn digital marketing course in Delhi?
There are 4 kinds of objective after joining any course. Objectives are:-
- Want to start your own business
- Want to start your career in job
- Want to do blogging and become a freelancer
- Want to earn online and add some skills
There is only a digital marketing course in the market which helps you to achieve your goals in today world. As a digital marketer, I started my career in a job. However, as I started gaining knowledge in this field, I got to know more about some essential things that as a digital marketer, we can sell anything and gain commission.
Let’s know about Digital Marketing Course Modules:-
Introduction of Digital Marketing:
In the first module of digital marketing training, we will understand basics like what is digital marketing, why should you choose digital marketing for promotion, how to do digital marketing for the brand, etc.
As a beginner, you should always start with the basics of marketing in this field. Because if you don’t know basics, you don’t even understand marketing concepts of any strategies.
Marketing Fundaments: There are two kinds of marketing. One is Offline marketing ( we also call it Traditional Marketing ), and other is Online Marketing ( we also call it Digital Marketing and Internet Marketing ).
Offline Marketing: Old way to do marketing, I am not saying that today offline marketing is not necessary but as people are more into technology. Maximum people are not going to find out about your brand offline. They will do quick work. They will search online and reach to your business. It means for any business which is not available in online they are losing their business.
There are various ways in offline marketing; you can start with. Like Door to door service, Pamphlets, Visiting cards, Newspaper ads, TV ads, Radio promotion, Metro ads, Auto ads, print media, etc.
Online Marketing: Latest and best way to promote your brand in today world. Like we do for our brand. As people start using smartphones, Any person can find about any brand, college, institute or services in just one click by search on their devices.
Let’s understand what strategies you can use to promote your brand. There are multiple methods of online marketing like Search engine optimization, social media optimization, search engine marketing, email marketing, social media marketing, affiliate marketing, youtube marketing, quora marketing, content marketing, viral marketing, Press release, etc.
After understanding of Marketing Fundamentals. We start learning more about Technical terms in a digital marketing course. Whatever course you will do.
Always there are some technical terms in every course or degree program. To teach you better and best in digital marketing, we teach you every common technical term. So that you can easily understand, what are we teaching you in a better way?
Then comes the third section of the digital marketing course. In this, we will let you know more about digital marketing platforms like Google ads, Google Search Console, Google Analytics, Google Adsense, Ahrefs, Moz, SEMrush, Majestic SEO, Aweber, Buffer, Hootsuite, etc.
After the Introduction of Digital Marketing, we will start a Website Planning Class.
Website Planning Modules:
Before any website creation, you must understand the basics of website and webpages. If you don’t know about what is website and why are you creating a website in a online marketing course. All learning will be going to waste. We have proper guidance in digital marketing course in delhi.
In website planning basics, we will learn about coding languages like HTML( Hypertext Markup Language), PHP( Hypertext PreProcessor), ASP, JSP( Java server pages), C, C++, etc. You should know which languages are useful to create a static website and a dynamic website. Do you know about Static and Dynamic Website?
- Static Website: Websites in which webpages are showing static content. If you open that hundred times, it is not going to change their content.
- Dynamic Website: Keep changes in content in respect of user, ip, location and time. E.g., if you log in on Facebook, you will see different content, and if I log in, I will see different content. News website changes its content in respect of time.
WordPress: Use WordPress framework, if you want to create blogging, small e-commerce, forums, corporate-based websites.
Magento: Use Magento, if you want to create proper e-commerce websites and want to set up a payment gateway.
In website creation, we will teach you how to select the best domain as per your industry. How to find a brandable domain for your website. Selection of right hosting and server is essential. We always prefer Godaddy for newbies as they have the best support in India in every regional language.
In fourth class of digital marketing course in delhi. For a new customer, Godaddy have maximum discounts. You can avail discounts on Godaddy by applying the promo code at the time of buying.
After Purchasing, You will learn how to set up domain and hosting. You will learn how to attach domain with hosting. After setting up, you will see Cpanel in hosting. Cpanel ( Control panel ), with the help of cpanel you can easily control your content on hosting. Like it is upto you that what frameworks you want to install on your domain name.
After installing WordPress, You will learn how to install free and premium themes and what is the difference between Free and Premium themes. and then, how to create a menu in WordPress. How to create categories and tags and What is the difference between category and tags how to install demo content on the website and then change website according to your objective. There are multiple plugins in WordPress. The plugin is used to enhance your functionality on the website. You should know which plugin can increase your website loading speed.
Before working on Search Engine Optimization, we will start teaching you about Content writing. Because every website must have unique content and write content on potential keywords. We will let you know how to decide the best keywords for your website and check their difficulty level in search engine ranking.
There are multiple tools you should use to research the right keywords for your website like Keyword planner, Keyword Explorer, Keywordtool.io, etc.
There are multiple things you should know before choosing keywords:
- Volume: Searches of any keyword is essential because if you opt wrong keywords which don’t have volume or traffic. No doubt, you will get rank, but you will not get any traffic to your website. Selection of rights keywords in terms of volume is essential.
- Keyword Difficulty or Competition: There are multiple webpages in every keyword like as we have digital marketing course, digital marketing course in delhi, internet marketing course, internet marketing course in delhi, online marketing course, etc. You should know how many SEOs are working on the same keyword and doing good optimization on that. If there are multiple people are working on the same keyword that means competitions are high. If there are only a few specific webpages are available on that keyword that means competition is low.
Search Engine Optimization:
Search Engine Optimization is a process to optimize your keywords to a higher position on search engine by following search engine guidelines.
In this SEO modules of Digital Marketing course in delhi, we teach you how a search engine works?